Instagram is not just for posting photos anymore. In 2025, it is:

• • A place to share videos and stories

• • A search engine (like Google)

• • A space to build communities

Old tricks like using many hashtags or posting every day do not work anymore. You need to be smart, creative, and consistent.

8 Simple Instagram Strategies for 2025

Here’s what Adam Mosseri suggests:

1. Post Original Content

Instagram prefers posts that are made by you.
Avoid reposting content from other accounts or TikTok with watermarks.

What you can do:

• • Share your own photos or videos
    

• • Make original Instagram Reels
    

• • Avoid copying others

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2. Focus on Shares (Sends per Reach)

If people share your post in DMs, Instagram pushes it to more people.
This is called Sends per Reach, and it is now very important.

How to get shares:

• • Create funny, useful, or emotional posts
    

• • Make carousels with tips or stories
    

• • Post relatable quotes

3. Use Carousel Posts

Carousel means a post with multiple images or videos that people can swipe through.
Instagram shows different slides to different users, so carousels get more reach.

Tips:

• • Tell stories step by step
    

• • Share “before and after” results

• • Give small tips in each slide

4.Don’t Post Too Much. Be Regular.

You don’t need to post daily. But you should post consistently.

Try this:

• • 2 to 3 good posts per week
    

• • A few Instagram Stories daily
    

• • Add Highlights to your profile

5.Use Video with Storytelling

Reels and videos are the most watched type of content.
But you must tell a story, not just post random clips.

Ideas:

• • Show behind the scenes
    

• • Talk about your day or process

• • Use audio to add fun or emotion

6.Write Search-Friendly Captions

Instagram is becoming a search engine.
People now search for topics, not just usernames.

Tips:

• • Write simple and clear captions
    

• • Use words like “Instagram marketing strategies” or “how to grow on Instagram”
    

• • Describe what your post is about

7.Use Trial Reels to Test Ideas

Instagram now allows you to post Trial Reels.
These Reels are only shown to new people (non-followers).
This is great for testing what works before sharing it to everyone.

Try this:

• • Create one Trial Reel every week
    

• • Test new topics or hooks
    

• • Use the best ones later for your main feed

8.Build Real Connections

Instagram now supports:

• • Broadcast channels
    

• • Comments and replies
    

• • DMs and polls in Stories

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These features help you connect with followers.
When people reply or comment, Instagram shows your content to more people.

What You Should Stop Doing in 2025

Here are things that no longer help:

• • Using lots of hashtags

• • Posting just to stay active

• • Copying content from other platforms

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Final Tips for Beginners

• • Start with 3 Reels and 1 Carousel each week

• • Use simple, honest captions

• • Focus on helping or entertaining your audience

• • Respond to comments and messages

• • Keep learning and testing new things

Want Help With Your Instagram Growth?

If you want to grow faster on Instagram in 2025, Accure Softech can help.

We offer:

• • Instagram marketing strategies

• • Content creation for Reels and Stories
    

• • Profile setup and Instagram insights

• • Help with branding and storytelling

Reach out today to get your custom strategy.

 

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FAQs

Q.1 What are the top Instagram strategies for 2025?

In 2025, Instagram strategies focus on creating original content, using carousels and Reels, boosting shareability (“sends”), and prioritizing engagement over follower count. The key is quality over quantity-Instagram now rewards content that connects, educates, or entertains.

Q.2 How do I increase my Instagram engagement rate in 2025?

Engagement is all about retention and interaction. Focus on watch time, meaningful comments, and content that people share with others. Use carousels to tell stories, Reels to entertain or educate, and captions that spark replies. Consistency > frequency.

Q.3 What type of content works best on Instagram in 2025?

Reels, carousels, and storytelling content dominate. Instagram prefers original, creative posts that drive interaction. Educational Reels, relatable carousels, and behind-the-scenes videos tend to get more views, shares, and saves in 2025.

Q.4 Are hashtags still important on Instagram in 2025?

Not really. Hashtags have very little impact now. Instagram’s AI relies more on your content, captions, and engagement patterns to surface posts. It’s better to focus on crafting clear, searchable content than stuffing your caption with 30 hashtags.