LinkedIn advertising is a highly effective platform for b2b digital marketing campaigns. By using LinkedIn Ads, your business can place content directly in your audience’s news feed funnelling them to your website. LinkedIn ads leverage the data collected by professionals who fill out their profile,
allowing business to target audiences based off of interests, roles, companies they work with, seniority level, and more. LinkedIn can be a cost-effective way to advertise content such as whitepapers, eBooks, webinars, and more.